2018 was a massive year for augmented reality (AR) with major leaps in not only innovation but application. It’s no overstatement to say that 2019 is shaping up to bring even more significant changes to the market that will have a tangible impact on the way that marketers and businesses interact with their audiences. Before diving into the possibilities, let’s explore the major AR trends that happened in 2018 and the innovations we can look forward to in the coming year.
