If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal.
Consider this: 84.3% of B2B buyers say they check a business’s website before making a purchase.
Your prospective customers are doing their due diligence, and your B2B website plays a critical role in their evaluation strategy.
So what pages must you absolutely include on your website?
There are many, depending on the nature of your business, but in this article, we’re boiling it down to the top three. Keep in mind, these are not the ONLY three pages to include, but think of them as your “desert island” pages. If you could only pick three, these are the ones I’d recommend.
