The business intelligence market is getting more and more attention in the past couple of years as businesses demand more and better access to data analytics tools. In fact, a recent study revealed that Business Intelligence (BI), analytics and performance management have received more investment from venture capital funding is the SaaS industry than any other market. Apparently, the BI segment in the IT industry is creating a bubble. If you are a BI Software provider, you cannot afford to let this trend pass without cashing in. Sure, there’s more than enough market for the product. The question is, how do you get them to engage and buy yours?
