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What’s your Website Strategy?

Don’t dive into web development until you discuss website strategy first:

Over the years, we have had many prospects ask us to help them improve their website. But, they often begin this discussion without even addressing the topic of website strategy first! The conversation usually opens with a baiting question like: “So, what do you think of our website?” This is quickly followed with a proclamation like: “If we just had a [faster/better/prettier/more colorful/more functional/more interactive/more intuitive/more responsive] website, then we would sell a lot more [stuff]”. Whenever this happens, I always ask the same question: “What’s your strategy?” Because long before you can jump into user experience (UX) design, long before you can jump into development, and long before you can jump into information architecture, you first have to start with strategy.

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