In the course of its relatively short history, digital marketing opened up a whole new world of promotion opportunities for companies of all sizes, from small businesses with virtually no budget to international corporations with thousands of employees. However, just like any other tool, it is a double-edged sword. Opportunities for businesses go hand-in-hand with opportunities for all kinds of crime and misuse. Most types of digital marketing require businesses to collect and process massive amounts of data about their customers. In case of a breach, all this information can be used for malicious purposes, directly harming the clients and striking a terrifying blow to the company’s reputation. It means that cybersecurity should be a primary concern of any digital marketer. In this article, we will cover some things you can do to protect yourself and your customers.
