Email is one of the services that have undergone a significant transformation over the years that still remain relevant, and although its original function has evolved to include a number of different uses. It is fair to say that the original idea behind email was to help people keep in touch in a simple yet efficient manner.
However, when we speak of email today, its main purpose seems to be – marketing. Even if email is still being used for communication, particularly in the business setting, other apps and tools have largely taken the role of instant communication.