Facebook ads are dead.
This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed it — Facebook ads.
But there I was at a networking event, losing a prospective client (or maybe a student). Because he had heard in a pre-recorded webinar that Facebook ads are dead. This whole time I’ve been in the mortuary business and didn’t even know it. So my currently-operating seven-figure business was completely unviable. What a shame. By the way, the backward-hat guru who ran that webinar was pitching a how-to course on YouTube ads. And I think I attended a keynote speech a while back entitled Webinars are Dead.
