In the 2000s, search engine optimization (SEO) and search engine marketing (SEM) were dominating the marketing industry. Then in the early 2010s, we witnessed the rise of social media marketing. Not to mention, AI Chatbots have proven to be an industry trend in social media automation. The main reason is, most users have stopped downloading apps. Since AI Chatbots are computer programs that are designed to keep a conversation going smoothly and naturally with humans, it’s all about messaging now!
