Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few key customers can be the foundation for exponential growth and a huge new market presence.
But with all the planning and careful execution involved, there’s a lot of confusion out there on how to do it right.
Here, we’ll explore 3 important things for you to identify in order to win the hard-fought quest for a prized account.
