Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much risk in your business model, you’ll struggle to stay afloat and you could find you have no option except to close your doors. Often overlooked as businesses put strategies in place to manage risk are the risk emanating from your marketing efforts, such as poor customer service, bad reviews, and product failure. Today, we’ll discuss managing your marketing to avoid some of the risks you face related to customers and other aspects of marketing your business.
