This may be marketing heresy, but in many ways, generational monikers are meaningless. Take mine, for example: Gen X. I sincerely believe that this was a placeholder name that stuck, if for no other reason than we weren’t nearly as interesting as the Baby Boomers. In fact, it has been suggested that the X is representative of an unknown variable. I rather like that one. But to further support my thesis that it was little more than a temporary label, waiting for someone to solve for X, the beloved Millennials were for a time known as Generation Y. And now we’ve got Generation Z. When did things go all alphabetically reductionist?
