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Marketers Need to Stop Being So Basic

August 28, 2019

Marketing seems to attract basic people. That’s fine. I like basic people, I just don’t want to hang out with them. I don’t grab a beer with them and I certainly don’t want to work with them. For an industry that prides itself on creativity and risk taking, marketing is full of boring ass basics.

You’re all the same

Let’s take a typical marketer in tech. They love a good pour over coffee. In their spare time they dabble in photography and they can’t wait to tell you about the latest IPA they tasted at that hipster brewery you’ve never heard of. You know, that brewery with the brew master who has long hair, wears birkenstocks, and talks about hops? I get it, your beer is hoppy. I’ll take a Coors Light thankyouverymuch.

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