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Marketing Automation: Why Your Business Needs It

October 11, 2019

Do you hate having a messy inbox? Is your calendar filled with endless marketing activities that you’re struggling to find time for? One change you can make is implementing marketing automation. Marketing automation is a technology software that streamlines and automates your marketing activities. It can help with marketing functions such as email marketing, social media, workflow activities, lead management, and customer relationship marketing. Over 67% of organizations have implemented marketing automation, with B2B companies leading the way. Another 21% of companies plan to implement automation software within the next few years to continue the growing trend. In fact, annual marketing automation spend is expected to increase to $25.1 billion by 2023.

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