When you start a business, you are faced with a never-ending list of challenges and obstacles to overcome.
But, determined to succeed, you put your head down and check one item of the list after another until finally, the product is designed, built and, distributed. Now you start to work on the last item on the list– marketing.
Many entrepreneurs make the assumption that marketing is specifically selling on a platform, but in actuality, a successful marketing strategy starts far earlier. If you don’t lay the groundwork from the start, your campaign, and likely your product will flounder.
