$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal GDP of Ecuador. If the holiday season ecommerce market in the US were its own country, it would be the 57th biggest economy in the world.
If we were hanging out at a college bar or pensively skipping rocks across the lake in which our adolescent anxieties melted away, now would be the time for me to demonstrate my intellect (and recently discovered affinity for Sally Rooney novels) by making a melancholy remark about the transactional nature of modern love.
