It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less than ideal when you’re trying to get the attention of your target accounts.
But low success rates haven’t deterred marketers from investing in digital advertising. In 2019, digital ad spending is expected to increase almost 20% to $129 billion.