Since its launch, Instagram has grown to be the ultimate photo sharing platform. The platform has over 1 billion active users as of June 2018. For businesses, this presents a great opportunity to reach out to your target customers.
So if your target audience is young people aged between 18 and 24, then Instagram can be a great platform to engage them. You only need to post relevant content that suits your current customers while also attracting new followers.
Mostly, the main issue is not how to engage these people on Instagram, but it is how to use data to improve Instagram content performance. In this post, we will discuss three ways on how to improve Instagram content by using data.