There’s a real battle for attention, out there. One of the reasons why a lot of traditional marketing techniques have been downplayed in favor of digital marketing is that, these days, practically everyone is on the internet, and brands deem it fit to allocate more resources to where they are more likely to get the highest return on investment.
Social media marketing has proven to be one of the right ways to do digital marketing. Besides being super-efficient, this form of marketing seems like the right way to go because the major social media platforms have received both good and bad press about how easy it is for them to attract users and keep them coming back.
