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5 Surprising Ways Great Content & PPC Can Help Each Other

August 15, 2018

When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords.

And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes up as a way to improve your PPC campaign: Great content.

I know what you’re thinking.

How can great content benefit your PPC campaign? That would be like saying buying Google Ads improves your organic search ranking, right?

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