When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords.
And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes up as a way to improve your PPC campaign: Great content.
I know what you’re thinking.
How can great content benefit your PPC campaign? That would be like saying buying Google Ads improves your organic search ranking, right?
