If you tried to navigate Chicago with a map of Seattle, you’d get lost.
In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. At the very least, you wouldn’t get anywhere near the results you could have gotten if you weren’t hindered by misinformation.
Demand generation marketers, in particular, have a patchwork of myths to work through. And it’s an expensive, time-consuming process to figure out that the assumptions you’ve been working under aren’t true.
