As we kick off 2019, it seems like eons since the first eCommerce transaction back in 1979, when entrepreneur Michael Aldrich invented online shopping. Since then, the space has exploded—with tens of thousands of eCommerce sites in existence today. In her 2018 internet trends report, Mary Meeker estimated that eCommerce accounted for 13% of total retail sales in the U.S. last year.
We’re now at a point where clear leaders and laggards have emerged in the eCommerce marathon. In this article, we take a look at the state of the industry, the developing competitive landscape, and things to watch out for in 2019 and beyond.
