Good morning, Marketers, how will you navigate the challenges and opportunities we face around data?
On one hand, consumers demand transparency and accountability over who collects their data and how it’s used, and new legislation is helping to codify this situation. Another challenge, related to data privacy, is Google’s phasing out of third-party cookies.
The opportunity is in all of the alternative methods that the industry is searching for to reach audiences. Our Editorial Director Kim Davis has been reporting on The Trade Desk and the Unified ID 2.0 they developed (a standard that is now in the hands of Prebid.org). New standards are only one approach, however. Below you’ll read about two data collaborations that we see as a growing trend in digital advertising and streaming.
