If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake.
Statistics don’t lie. 72% percent of the population still prefers to receive brand updates and other types of information via email. So whether you like it or not, email marketing is here to stay.
The reason why sending email works is because it fits in with any size budget, and the ROI is sky high. In fact, in 2018, every $1 spent on email marketing returned an average of $44. As such, email marketing remains one of the most cost effective ways of reaching your target audience and maximizing your marketing budget.