There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. As a digital marketer, rather than trying to separate your inbound efforts from paid efforts, try treating those paid media campaigns as an inbound amplifier. One of the biggest advantages of adding paid media to your inbound marketing strategy is that it’s often faster to set up and can garner results in as little as 2-digital marketing4 weeks. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling.
