People may not trust brands, but they do trust other people.
The war against “fake news” is in full swing, and Singapore’s courts struck the latest blow. Under the new law, companies like Facebook and Google must issue immediate corrections to false stories published on their platforms and alert users who may have consumed bad media. In an era of confusion, audiences are wary to trust anything without a face — especially businesses.
Influencer marketing helps brands bridge the gap between the suspicious and the familiar. Whether you want to convince audiences of your sincerity, educate the masses about your company values or just make a few more impressions, influencer marketing has the answer.
