The holiday season can be the most profitable time of year for businesses. Consumers are in the shopping mood and ready to spend money. But if you want to grab their attention, you’re going to have to step up your game.
Consumers today are no longer limited to brick-and-mortar shops in their area. Shoppers can browse stores straight from their mobile phones, including on social media platforms like Facebook and Instagram. In fact, 49 percent of global surveyed shoppers say Facebook is influential in their holiday shopping.
