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How to Optimize and Scale Your Facebook Campaigns With Automated Rules

January 21, 2019

Being constantly on your Ads Manager app to check your campaign’s performance can be tiring and time-consuming, especially when you are running multiple campaigns for multiple clients. Facebook wants to make your life easier and this is why it has introduced automated rules.

Automated rules are a set of conditions that once met they execute a series of predetermined actions. Such rules are ideal for tasks that you perform regularly throughout the day or through a period of time, such as checking that you are within budget or your CPAs, ROIs, or ROAS are within your target KPIs. They allow you to focus on other elements of the optimisation process, such as scaling since they run as often as every 30 minutes and they can notify you of changes or perform specific actions on your behalf.

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