Agile marketers use data to develop insights and make decisions. Consequently, they’re far more nimble, which lets them maximize opportunities in a rapidly changing marketplace; for agile marketers, data is a strategic asset.
In this article—the second in a six-part series on agile marketing—the round table of experts discusses how they do it and includes the three requirements to implement agile marketing: 1) faster decision making, 2) a solid data foundation, and 3) new tools and methodologies.