One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick and mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you.
As you scour the internet for online marketing tips, you’ll see advice about blogging for search engine optimization (SEO), creating effective landing pages, using compelling imagery and more. But when it comes down to it, there’s one vital element to digital marketing that can make or break all these tactics and strategies: keywords.
