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Local SEO: How to Optimise and Generate Leads

Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including variants of “can I buy” or “to buy” from the previous two years. Google also said it had seen a 900%+ increase in mobile searches for “near me today/tonight” over the same period.

A few months later, a separate study revealed that 82% of shoppers using smartphones conduct “near me” searches.

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