When you hear motivational marketing, you’re probably thinking something like huge rallies and motivational, inspirational speeches telling people why they need what you’ve got to sell and they need it now. Kind of like door-to-door salesmen trying to sell you something you must have.
Motivational marketing utilizes simple language so that anyone may be interested in your product, not just the industry professionals. It’s something everyone can agree with, or follow. It emphasizes the everyday actions we can take to interact with and engage our client base. The key to motivational marketing is not extending your budget, but rather working with what you have in your tool belt. What do we mean by that? Let’s start by thinking about your buyers/clients.
