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What Is Inbound Marketing?

September 19, 2018

Whether you are in sales or services, you’ve probably heard of the term inbound marketing. But, what exactly does it mean?

Hubspot defines inbound marketing as “a focus in attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.” It offers the techniques and strategies necessary to create content that will attract the right people, turn those people into leads, and help engage them enough to turn them into paying customers. In short, inbound marketing is all about creating valuable experiences that leave a lasting positive impact on your customers.

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