A brand is a name, term, design, or symbol that identifies a company’s services and sets it apart from other company’s. Brands are companies’ identities and are how the public views the business. For example, Saw.com is our business name, we have a brand logo, and our brand mission is, be seen.
A brand is how customers will recognize and experience your company. In other words, it is the customer’s overall perception of your company as a whole. That goes beyond a pretty logo- it is everything from customer service, domain name, product, content, environment, marketing,
