Artificial intelligence (AI) is already hard at work affecting every consumer’s daily choices. Sophisticated AI algorithms are constantly scraping, logging and cross-referencing. As a result, they can use this data to figure out the best ways to exploit their emotional hot buttons. And all this happens in fractions of a second. This may alarm you as a consumer. But it’s different if you own a small business? For example, you probably want to know how to use AI’s indispensable and persuasive power to increase your sales!