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Why Machines – Not Marketers – are Getting Your Customers to Buy More

September 9, 2019

Artificial intelligence (AI) is already hard at work affecting every consumer’s daily choices. Sophisticated AI algorithms are constantly scraping, logging and cross-referencing. As a result, they can use this data to figure out the best ways to exploit their emotional hot buttons. And all this happens in fractions of a second. This may alarm you as a consumer. But it’s different if you own a small business? For example, you probably want to know how to use AI’s indispensable and persuasive power to increase your sales!

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