Even if you have only been in business for a limited time, you’ll have recognized that a percentage of leads, referrals and other business comes from your professional network. In fact, if you are a small business owner, no matter the sector or industry, a significant proportion of business likely comes not from marketing and advertising (on or offline), but from the relationships that make up your network.
A BNI.com survey of almost 4,000 participants worldwide found that more than 73% of companies report getting most of their business from “networking and referrals.” That is a compelling statistic, and one of the most important reasons why networking is nothing less than an existential matter.
