Running a business is like cooking a perfect dish: All the right ingredients have to be laid out in the right order. You have to have a good product or service, an address (physical or virtual) where you operate, well-laid-out logistics, payment methodologies in place, etc.
But what about your marketing strategy? How do you get the right people to your doorstep? In an interconnected world flooded with brands and their content, how do you remain relevant?
