For at least a couple years now, many brands have been asking the same question:
Should we give up on Twitter?
And, in some instances, the answer has been “yes.” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving.
But, some brands are seeing success on Twitter. And it’s not just the Wendy’s, Steak-Umm and Chipotle’s of the world.