As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses.
To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what it describes as the “booming business” of analytics.
It notes, for instance, that more than 40 percent of US and UK marketing leaders say analytical tools are among their top five investments. (A complimentary copy of this report is available from several of the named vendors, including Adobe.)
