There are a lot of different ways to reach out to your customer base. While a solid ad campaign can motivate people to engage, it’s not your only option. Holding events and donating goods can get you in touch with people in your community, building up personal contacts, and letting people know about your values. Customer loyalty programs also help, as mild discounts can turn into major word of mouth. Online, Instagram hashtags can be hyper-localized, and Google Business pages, especially with strong local reviews, can drive up interest and traffic to your business.
