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Not a Choice But a Necessity: How Responsible Marketing Practices Can Bridge Gap Between Brands And Customers

December 1, 2022

In a highly evolving and challenging market, brands are continuously evaluating newer and meaningful avenues that can bring them closer to customers. Realising the growing importance of stronger brand-customer relationships, brands are focused on embracing responsible marketing practices which are no longer a choice but a necessity. As the number of conscious customers increase exponentially, the focus is shifting towards practises that are not just business driven but also value driven.

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