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Online Marketing 101: Matching Tone, Style, and Content

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business. To that end, today we’ll explore how companies across industries can create blogs, social media posts, and advertisements that share a common theme, message, and tone. (Plus, we’ll explain why it’s so important to stay on-point and on-message as much as you can!)

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