Maintaining a healthy reputation is something that all businesses must do to ensure long-term growth. In the age of digital media, efforts to manage brand image must also encompass online channels, including social media sites and product review platforms.
Making a great impression online is not always easy, but businesses must know how to leave a mark and sustain a good reputation that spills over to the offline world. This is where online reputation management (ORM) comes into play.
In a nutshell, ORM allows businesses to control the impression they make on potential customers online. These efforts may include monitoring mentions of the business across different touchpoints, modifying the tone of sponsored content, and engaging with client feedback—positive and negative alike.
