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Overcoming the Adverse Effects on Ads with Apple’s Latest iOS Update

If marketers have been paying attention, then we know that Apple has been passionate about disrupting ad tracking for a while now. Since 2018, their browser, Safari, has offered considerable privacy options for users. With their latest iOS 14.5 update, however, Apple has really stirred up a storm. Of course, consumers in general are fine with, even welcoming of, the latest privacy features. Advertisers and marketers, however, are scrambling to develop new tactics to avoid revenue losses.

What Happened with the iOS Update

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