You would be amazed at how many people go into a negotiation without any pre-planning regarding their strategy. These folks go in hoping they’ll land the maximum price, and they’ll jump in, and use their gut and intuition to reach their goal.
I’m sure some people have had success approaching negotiations this way. Typically, the better-prepared party wins in a negotiation. Three concrete strategies you can employ to help you reach the outcomes you’re targeting: know your bottom line, be your opponent, and plan your reaction matrix.
