2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.”
And despite the constant fight against fraud, non-human traffic and the adoption of ad blockers, “year-to-date revenues through June 2016 totaled $32.7 billion, up 19.1 percent from the $27.5 billion reported in 2015.”
The trend toward fewer, better ads will drive our industry forward by forcing us to deliver more engaging creatives with less disruption to user experience. And while digital advertising still has a number of growing pains to work through, we’re on our way and headed in the right direction.
