It goes without saying that the main job of sales reps is, well, to sell. The problem is, there are so many necessary, yet extraneous tasks modern salespeople have to handle that they often lose sight of that primary function. In fact, one 2017 survey from HubSpot found that the average sales rep spends only 34% of their time actually selling. That’s mind-boggling when you stop and think about it! That’s where sales automation comes in.
The good news is you can have many of these other activities automated. Thus, taking it off your sales team’s already full plate. Tasks such as composing emails, prospecting, and data entry can be performed with exceptional efficiency by pre-programmed software. And it’s not too difficult to set up these automated processes!