Did you know that Google processes 79,456 searches every second? Imagine how many searches this multiplies into in a day, week, or month… Google’s popularity offers enormous potential for website owners looking to drive more traffic to their sites and increase conversions.
But to tap into this search traffic, you need to ensure that all your SEO elements are properly optimized on your website. And one vital step is to use SEO-friendly URLs for your web pages to help users and Google understand what they’re about.
So, what are SEO-friendly URLs?