Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. And they expect their favorite brands to be so as well. Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and Gen Z. Consumers are also making purchases on social channels. In recent research by Deloitte, 14% of shoppers are now making purchases through social media.
