A great social media post can elevate a business, increase exposure, drive website traffic and strengthen brand trust.
A poor social media post can torpedo a business.
Here’s what to avoid:
- Misspellings
- Rude posts
- Sexist posts
- Racist posts
- Politically incorrect content
- Problematic phrasings or tone
- Incorrect use of hashtags
All of these can signal disaster and cause varying degrees of damage to your business.