Every e-commerce business ostensibly knows that a solid presence on social media is important to the growth of their bottom line, but not every e-commerce business does social media well. For every story like Adidas selling out of a pre-release sneaker on Snapchat (Snapchat!), there are hundreds of shops scratching their heads on how to drive sales with Instagram and Facebook.
What aspects of social media is worth your time? What isn’t? What things should you post? Let’s dive into the best practices that e-commerce businesses must follow to see an increase in social-driven sales.